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Entrepreneur / Inventor Craig Nabat |
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Craig Nabat, founder of Ambitious Ideas, Inc. in West Bloomfield, Michigan, was named one of Entrepreneur's Start-Ups Magazine's "11 Sexiest Entrepreneurs" in the October 2000 edition. In fact, he's being featured in media across the United States, but not as the original actor/model that he started out to be. Instead he's being recognized as an entrepreneur in pursuit of his dream of marketing his invention, FINDIT. FINDIT is a patented, domino-sized device which is attached to keys and eyeglass cases. When these items are lost, the FINDIT is set to respond to a three-clap pattern, sounding a series of beeps to let the person know where to locate the items. As part of FINDIT's marketing, Ambitious Ideas has developed a tie-in promotional campaign to imprint the FINDIT logo on the fly of Men's boxer shorts. And Craig himself is the model in the provocative ad. At the present time, Ambitious Ideas is actively shopping around the FINDIT branded boxer short concept to major underwear designers. In fact, these ads are a good example of how Craig is creatively applying his acting/modeling skills towards promoting FINDIT. He's using his own image in all facets of his product's marketing - in company brochures, in the advertisements, in the infomercials, etc. |
Today, FINDIT is currently available through QVC, through Craig's Web site www.ambitiousideas.com, and through an infomercial. Craig's eventual goal is to act as a marketer for other people's products and ideas. |
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